We create strategies for higher impact. Our goal is to improve lives by helping companies like yours make higher impact on those you serve. Market well, run smooth, and provide the receipts.
Our team has run companies. We handled the marketing, sales, and operations. We held the Admin seat on numerous CRM platforms. Our strategies are designed to eliminate the fragmentation, friction, and fatigue often experienced in those arenas.
It builds up one hire or subscription at a time. An agency for the ads, a consultant for the big picture, a CRM because leads were slipping, an SEO tool because someone said you needed one, then a website platform, a scheduling app, photo app, project board... TOO MANY.
Each one sells you its own piece, and none of them talk to each other. The agency's numbers don't match what you booked, and the plan from the last offsite never reaches the work. Ask what it all returns and every vendor answers for its own piece without providing you with the confidence you need to make decisions.
See how we helpOne owner, eight vendors
Renews automatically, every month, whether it's working or not.
We start with where the business is and strategize to get you where you want to go. The marketing carries the plan out, The Arena keeps all of it in one place, and our HIS Team makes sure you see the results.
Where the company is headed, what matters this quarter, who owns it and which numbers to watch, built on a sound strategic plan to keep your team aligned.
Your website, search, ads and content, aimed at making your company known to the ideal clients you want to serve.
No CRM we tried could hold a company's plan, its customers and its marketing numbers together, so we built The Arena. A platform that works the way your team wants, not your team having to work to what the platform wants.
To make good decisions, you need good information. Our system is designed to provide you with accurate and timely information so you know how to lead your company.
We track every channel from the money that goes in to the jobs that come out. Spend, calls, booked jobs and revenue sit side by side in your platform, and the budget follows what's working.
Every call and form, with the ad, search or post that brought it in.
Which of those leads turned into work on the calendar.
What each job paid, set against what its channel cost.
True Force Roofing, Gainesville: the six months after we took over, against the six months before
16.5x
return on ad spend, up from 0.3x*. Every dollar on ads now comes back as about $16.50 of signed work.
See the full case studySix months before
The signed jobs the ads brought in*
Six months after
11.7x the signed jobs, and 21x the signed work
One dot is every signed job the ads brought in during the six months before.
* Ad spend comes straight from Google Ads and Meta for both periods. The CRM record from before we took over is thinner, because contract values were not always captured, so the earlier signed-work figures are what was recorded and likely run low.
In The Arena, every client sees these numbers for their own business, whenever they want to look.
Book a discovery callWe went looking for a CRM that could hold a company's plan, its customers and every dollar of its marketing in one place, for us and for the owners we serve. Nothing on the market did, so we built our own. The Arena is the tool we use to help you win, set up around your business, and we run our own company on it.
We set it up for how your business already runs, then build in the pieces it's missing.
Leads, calls, ad spend and revenue in one view, so what each dollar returned is a number you can see.
Your company's own platform, with your data and your people in it and nobody else's.
Check it from the truck or the job site. We keep it running and help your team use it.
The HIS team works as one on your business. Each of us leads a part of the work and answers to you for it. We set one plan with you and adjust it together as results come in, so the strategy and the work never drift apart.
Chief Strategist
Helps leadership teams agree on where the company is going, and equips them to keep it on course.
Technical Director
Builds the website, marketing and custom tools your business runs on, and makes them work together.
Growth Strategist
Brings sales and operations leadership to every client relationship: a leader who builds strong teams and delivers on what is sold.
Creative Director
Handles the full process from concept to final edit: storytelling, filming, editing and distribution strategy, focused on performance-driven content.
Every one of us works from the same plan for your business, and it lives in The Arena. You open the same plan we do, with your numbers beside it.
Book a discovery callThree steps, in this order. You see the plan in writing before any work starts. Once it does, you get reports in plain language, and the plan keeps adjusting to the results.
Book a discovery callWe learn the business: how it runs, where you want it to go, the numbers you watch and where the friction is. By the first meeting we have already studied your website, your listing, your reviews and your industry.
You get one conversation that covers leadership, operations and marketing together.
We write down where the business is going, what we fix first and what each piece of the work should produce. You see all of it before anything starts. Then we set up The Arena around how your company already works, so the plan and the numbers live in one place.
You get a written plan, in your hands before any work starts.
We do the work and report on it in plain language. As results come in, the plan adjusts and the budget moves toward what is working.
You get plain-language reports, and one team answering for the results.
A short report in plain language: what you spent and where, the leads and calls it brought in, the work that got booked, what changed, and what we're doing about it next.
The same numbers live in The Arena next to your customers and your plan, so you can check any of them whenever you like, from your phone. When a number moves, the report says why.
Higher Impact StrategiesYour monthly report
Sample report
Here's what your spend did this month, what it brought in, and what we're changing next.
84
52 calls and 32 forms, each traced to the channel that produced it.
$58,400
19 jobs from this month's leads, about $11.70 booked for every $1 spent.
Cost per lead fell from $71 to $60 after we paused search terms that brought in calls for work you don't do.
We've built for owners in very different lines of work. Pick the one closest to yours and see who we've worked with.
Roofing and electrical: crews in the field, an office fielding calls, and every lead has to become a booked job before the next company calls back. What measured marketing did for one roofer is in our True Force Roofing case study.
Sites we built
Magic Touch Softwash, a pressure washing company in Windermere, and AS Equipment & Rental, an equipment rental and sales yard in Lake City. For a local service business the website, the Google listing, the reviews and every call have to work together, so we run them as one plan with one team.
Sites we built
Modern Sewciety, a long-running podcast about the modern sewing world, hosted by Stephanie Kendron. A show grows when people can find it, so the site keeps every episode, guest and transcript easy to search and gets a new listener to press play.
Site we built
The ones we hear most in a first conversation, answered plainly.
Call us, or book a discovery call and bring the question with you.
352.214.0722 Book a discovery callWe're a strategy and marketing team. We built The Arena because no CRM we tried had what we needed to win for our clients, or for ourselves.
It comes with the work we do for you, set up around your business, and it's where we run the strategy and the marketing with you, with your numbers beside them.
Yes. Our contracts are flexible: no long lock-ins, so you can start small, scale up, or pause when the work is done. Whatever you start with lives in The Arena, so each piece you add later joins the same place instead of becoming one more login.
Clients usually come to us for all of it, and even then the written scope sets an order: what we set up first, what follows, and what each piece should produce.
You do. The custom tools we build for your business, like an estimator, a scheduler or a customer portal, belong to you.
So do your website, your domain and your ad accounts: they stay in your company's name, and we work in them with the access you give us. The data in your platform is yours as well. If you ever move on, we export your customers, jobs, files and numbers for you in standard formats, so nothing stays behind.
We track every call and form back to the ad, search or page that produced it, and each one lands in your CRM next to what that channel cost. Spend, leads, calls and revenue sit together in The Arena, so what each dollar returned is a number you can see, and our reports explain it in plain language.
For a roofing company whose advertising we took over in 2026, the return on every ad dollar reached 16.5x in the next six months, on 55 percent less ad spend than the six months before.
Before we meet, Alex reviews your website, your listing, your reviews and your social presence, and Scott researches your industry and your leadership picture. In the meeting Scott leads the conversation about leadership and operations, and Alex takes brand, website, marketing, apps and AI.
Afterward you get a written scope: what we'd do, in what order, and what each piece should produce. You see it before anything starts, and the first conversation carries no obligation. If we are not the right fit, we will tell you.
We've built for roofers, an electrician, a pressure washing company, an equipment rental yard and a sewing podcast.
The best fit is an owner who wants a team at the table for the strategy and the marketing, and proof of what the spend returns.
First we list every tool and vendor you pay for today. The written scope then says which of them we fold into The Arena, and in what order. Where off-the-shelf software almost fits, we build the piece you need instead: one estimator we built replaced a $4,000-a-year subscription.
We move your contacts, job history and files over for you and check the counts with you before anything old is switched off. A tool that still earns its keep can stay connected, so its numbers land in the same place as everything else.
No. We are based in Gainesville, Florida, and we work with owners wherever they are. Your platform runs in a browser and on your phone, most of our work happens online, and we meet in person when it helps.
We build your plan on the ideas EOS is known for: a vision your leaders agree on, quarterly priorities with one owner each, a weekly scorecard and a weekly meeting that solves issues. We fit those habits to your company instead of selling you a branded program, and the plan lives in the same place as your numbers and your work.
No. We make every edit to every client website ourselves. Send us the change and we take care of it.
The whole team. Scott, our Chief Strategist, brings more than 30 years of executive leadership, coaching and innovative business development with market leading companies. Alex, our Technical Director, brings more than 20 years of modern web, marketing and custom app development. Carter, our Growth Strategist, brings sales and operations leadership: as COO he grew a company from $3.5 million to $13.5 million in three years. Ryan, our Creative Director, is rooted in filmmaking and photography and handles your content from concept to final edit.
The same team handles your plan, your marketing and your platform, so the strategy and the work never drift apart.
Yes. Your platform belongs to your company alone. Only the people you invite can sign in, you decide who sees what, and we run it and keep it backed up so that is never your job.
Every engagement is sized to the business, so there is no price list. The written scope you get after discovery lays out what we would do, in what order and what it costs, before anything starts.
A few lines is enough to start. Tell us where you want the business to go and what's in the way, and we'll take it from there.
